It would seem that gradually this segment of the market shouldgo into oblivion. After all, we increasingly communicate with relatives and friends via Skype or e-mail, and even with colleagues and partners - and even more so! However, in fact, the business has prospects. And it is small business. If the printing of cards in thousands of copies is rather "overproduction," the production of greeting cards for individual orders and small lots is becoming more popular.
We'll think for ourselves: Low-cost people buy cheap printed products. If something is not sold - for example, printing postcards with Christmas exceeded the demand several times - in the next season it is difficult, if not impossible, to sell the entire print run. It is necessary to greatly reduce prices, and sometimes even sell below the cost. But the handicraft production of postcards is flourishing. What's the secret? Most likely, in an individual approach. In that very "enclosed soul". Thanks to her printing of postcards the printing house will not be able to replace, because it is the hands of the masters that give the cards an originality and uniqueness.
Let's try to look at business prospects on the other side.
Suppose printing a postcard is exactly whatseems to us an attractive lucrative business. And it really can be so if you can meet several conditions. Firstly, the production of postcards, put on stream, is not in vogue today. It is much more interesting to work with individual orders, where the design development, and the choice of materials - everything is selected by the customer who is willing to pay. What are his reasons to bear several times the higher costs for postcards? First of all - prestige. After all, the counterparty (which may not be one hundred) or an existing potential customer, having received a non-standard postcard by mail, will be at least touched. An observant person will pay attention to the high quality with which the cards are printed, both for unusual materials and for a unique design. Subconsciously, the credibility of such a partner will be much higher. If he is so scrupulous in the details, that he orders an individual seal of postcards - then it's worth dealing with him.
The second very important aspect: originality of pictures and design. For this, of course, it is worthwhile to invite a professional artist who will be able to penetrate our concept. In no case should you use "borrowed" photographs or drawings. We will save pennies, and the potential losses for the reputation of the firm can be devastating. The copyright must be observed.
By the way, many artists make postcard printingwith their work not only additional earnings, but also successful advertising. Therefore, you can try to find such an artist and agree with him on what rights you can use his drawings and pictures for your projects. Then it is necessary to determine the potential customers, which, most likely, will be medium and large enterprises. They have funds for such a "trifle" as printing postcards, and besides, they perfectly understand that this is a rather cheap way to attract attention and strengthen relations with customers and partners. It's one thing, when a partner for the holiday receives an e-mail-congratulation for a carbon copy addressed to another thousand recipients, and another - when he opens a corporate envelope and reads wishes with the sender's own handwritten signature.</ p>
