What is the name of the chocolate company? Alenka ?. History of creation

Perhaps, "Alenka" is the most famouschocolate in Russia. What is the name of the chocolate company "Alenka"? What is his story? His story began in 1964. At the meeting of the Communist Party there was a discussion of the successes achieved in agriculture. The idea was to create a delicious chocolate. At first glance, simple demands were made: it should turn out to be delicious, necessarily dairy and affordable.

What is the name of the chocolate company "Alenka"? From the history

In practice, this desire was to befactory "Red October". The first experiments were unsuccessful. If the milk was poured too much, then the tile was not formed, if too little, it was not very tasty. In 1966, it turned out to find the right combination of ingredients.

Chocolate "Alenka". Cover photo

There are legends in the people that they called chocolate inhonor daughter. A single opinion, whose specifically - Tereshkova or Gagarin, no. They both grew up daughter Lenochka, in those years it was one of the most common names. At the factory to this legend are treated with irony. According to the official version, the name was given in honor of Alenushka, the favorite heroine of children's fairy tales. The label planned to place the image of this fairy girl from the picture of Vasnetsov. But while they were making up a recipe for chocolate, another factory produced a delicacy, on the wrapper of which there was a picture of Vasnetsov's Alyonushka. It became rarity - the party could not allow foreigners to have a country of victorious socialism associated with barefoot childhood. The factory had to change the image. "Red October" (that's the name of the chocolate company "Alenka") decided to change the name a little. Now chocolate is called "Alenka". It has survived to this day.

Chocolate "Alenka". Decor

A round-faced girl in a kerchiefdid not appear immediately. At first, this chocolate was also produced in other confectionery factories, there on the labels were their own Alenka. On "Babaevskaya" was depicted a little girl in a blue kerchief. The factory "Roth-Front" preferred pictures, on which the company Alenka was made a bunny and a puppy. "Red October" at first chose a thematic design. On chocolate, issued on May 1, there were congratulations on the wrapper, and the depicted girls held flowers. On New Year's versions the Snow Maiden were dressed. In 1965 a competition was announced. From all over the country, photos of little girls were sent, the image of which was to decorate the wrapper. The photo taken by photographer Gerinas won. He worked in the same factory and offered a photo of his 8-month-old daughter Lenochka. On its basis was created a picture, which still adorns the wrapper of the famous chocolate. Artist Maslov, he was slightly changed: the girl became blue-eyed, acquired puffy lips, and the face of the face became more elongated. Lena Gerinas, who grew up, tried to get compensation from the factory for using her image, but the court did not satisfy her claim. He considered that the drawing was a creative and collective image created by the artist, and it can not be considered a redrawn photograph.

"Red October" - favorite taste

Answering the question, what is the name of the chocolate company"Alenka", it should be noted that starting from the 2000s, chocolate bars with a slightly modified recipe began to be produced. Now add almonds, raisins and hazelnuts, more milk. Chocolate wrapped in wrapper (previously inserted). The factory produces candies of the same name, chocolates weighing up to 100 g and large 200 grams of tiles.