Turkish cosmetics: production features and a variety of products

The cosmetics sector - in the last few years oneof the fastest growing and promising areas in Turkey. Cosmetics and body care products - this is a relatively new segment of products in this country, but mobile and quickly adapting to the world's consumer needs.

Varieties of Turkish cosmetics

The most popular products on the Turkish cosmetic market include:

- Body care products, toiletries for men;

- goods for depilation;

- soap in pieces, bath liquids and shower gels;

- make-up cosmetics;

- deodorants and antiperspirants;

- perfumes, colognes;

- skin care products for babies;

- products for oral hygiene (toothpaste and powders for dental cleaning, mouth rinsing, etc.).

Which means are most popular

The lion's share of the market and the demand amongconsumers demonstrates a segment of shampoos. Another group of cosmetic products with high growth potential in the Turkish market are special skin protection products, which is caused by the growing interest and concern for maintaining health in correlation with procedures for maintaining beauty.

Most women spend considerable sums onpurchase of Turkish cosmetics and body and skin care products, in particular, drugs that slow the aging process of the skin, the appearance of wrinkles or eliminating skin diseases. Very popular preparations containing retinol (Retin-A) and nutrients such as vitamin E.

Not only for women ...

Over the past few years, a significantthe increase in demand was recorded in the segment of men's cosmetics: companies that produce these products, noticed the increased interest of men to skin care products that help ensure for a long time its healthy appearance. This aspect is culturally conditioned: Turkish producers can not take better into account the specifics of the world cosmetic market, which is manifested, in particular, in carefully designed packages of new products introduced to the market with the idea of ​​the buyer's interests.

The main thing is the interests of the consumer

Turkish cosmetics on the world market is represented mainly by two groups of products. In particular, they are:

- Products that slow the aging process of the skin,Protect from the harmful effects of ultraviolet rays, contaminants in the atmosphere and prevent the emergence of cellulite. Increased demand for cosmetics with sun protection (UV) is noted in all age groups of consumers, this applies to both women and men who want to preserve youth as long as possible.

- Perfume products (perfumes, toilet waters, cologne), aimed at a group of young people (15-25 years), fully consistent with American and Western European samples.

Entering the world market

Turkish cosmetics market is becomingmore and more diverse, the quality is constantly improving, the production capacities and the range of cosmetic products are being improved. In addition to large companies, local manufacturers also work. Most organizations that produce Turkish cosmetics, Farmasi, for example, have achieved world-class quality standards and have quality certificates for compliance with ISO 9000 and ISO 14001.

The Turkish market is increasingly emerging andcompetitive products. These include: natural soap, shampoos based on natural ingredients and herbs. Products containing medicinal components, including the well-known in the world Turkish laurel soap and soap with olive oil, are produced massively by small local enterprises.

Turkish cosmetic sector at presentis focused mainly on exports. Local manufacturers have in this segment a number of their own brands, which have already won the recognition of permanent Turkish consumers and admirers abroad. But some cosmetics can still rarely be found abroad, for example, Turkish cosmetics Bioscha is presented mainly in local stores, in other countries it is rare. Most companies in this industry are located in Istanbul.

What products are on sale?

The Turkish cosmetic industry sector consists of 5 main product groups:

- Bath and gel liquid, lotion before and aftershaving, creams, soaps, deodorants, antiperspirants, salts, oils, lotions and other shower products, epilation products, indoor air fresheners, disposable diapers, sanitary napkins, wet wipes, etc. It is important that Turkish cosmetics Harems and other brand products contain only natural ingredients.

- Beauty, makeup, care productsfor skin (face creams, body, moisturizing lotions and powders, skin cleansing preparations, eye and lip make-up, manicure and pedicure preparations, skin protection from the sun, tanning agents and other products.

- Products for hair: shampoos, conditioners, lotions, preparations and devices for straightening and waving, liquids and sprays, paints, varnishes and other hair products.

- Perfume and eau de toilette: perfumes, colognes, products, supplies and so on. According to reviews on Turkish cosmetics, men in Turkey prefer colognes with a citrus aroma.

- Products for dental hygiene and oral cavity: aerosols, liquids, toothpaste and powders, mouthwashes and gums, dental floss, etc.

According to polls, the highest ratesdemand among consumers have Turkish bath products and men's cosmetics. Shampoos and hair care products occupy the second position, while the third is dominated by means for make-up and women's creams to care for the body.