Clothing Zara - Dress Up With Taste.

To date, the trading brand Zara widelyIt is known in more than 75 countries of Western and Eastern Europe, America, Africa and Asia. The company has more than 1,5 thousand stores selling Zara goods.

A little from the history of development.

And it all started with a single storein the Spanish city of La Coruna, in which goods appeared similar to models of famous fashion houses, in quality not inferior to them, but the price was quite affordable for a wide range of customers. This was the main concept of the company Zara, founded in 1975 by the Spaniard Amancio Ortega. The main task at that time was to improve the production of clothing so that the newest trends appeared on the shelves as quickly as possible. And Ortega did it all the same. With the help of Castejano, who translated all the information processing technologies and development of designer novelties into computerized versions, and using the services of 200 designers simultaneously, they managed to shorten the time from the origin of the idea to the implementation of it up to two weeks. While the standard design development and its further processing by the famous Couturier takes half a calendar year. As a result, they can only brag of new collections once or twice a year.

In addition, zara's clothing was of a rather high quality, and the models developed on the basis of fashion trends did not only taste to the Spanish buyers, but also to the foreign consumer.

In 1985, Zara joined the communitycompanies under the leadership of Amancio Ortega, which was named Industria de Diseño Textil SA, and in the abbreviation Inditex. There also entered such famous brands as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka.

What is the reason for success.

The key to Zara's success in the company's unusual policy,which is more focused not on advertising, but on frequent (once in two weeks) the arrival of new models for sale. Due to this, it provided more frequent visits to the same customers, as the models are updated all the time, and the desire to purchase something from the new collection appears with each update.

Quality of clothing zara and pricing policy of the companyplayed a huge role in the spread of the brand around the world. In addition to Spain (the brand's homeland), zara's clothing is best used in France, where more than 116 shops are active today. The models developed were to the liking of picky Frenchmen, and the outlets quickly expanded throughout the country.

To date, the policy of "instantfashion "and an ideal price-quality ratio are the main starting points, thanks to which clothes are found in many countries of the world.

Main directions.

On the official site of Zara you can see all the proposed models of clothes and not only. There are several areas of Zara's products:

- Underwear;

- outer clothing zara for men;

- zara outerwear for women;

- shoes are infected;

- accessories;

- Children's fashion.

On the production.

The production branches are for the most partin Spain and Portugal, but there are others in Eastern Europe and Asia. There is a production also in Turkey, however, according to the founders, only the least competitive goods are produced there, for example, ordinary T-shirts.

Currently in Russia there are about 37 branded stores in Zara, which are very popular among Russians.

According to statistics in Spain,in one boutique of the famous brand, the same visitor visits an average of two or three times a year, despite the fact that Zara stores are visited by the same buyer up to 17 times a year. And, consequently, the bandwidth of Zara is much higher, which made this brand so famous.

The annual turnover of the company Zara is about 6.264 billion €.

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