Mission of the company and the need to define it

Companies are created and closed every day. Many firms that have a quality product or service, despite everything, eventually become bankrupt. The reason for this lies in the fact that their goal is only to earn money, but in business it is sometimes worth sacrificing profitability in order to secure a future for themselves.

Mission and objectives

Large corporations and international companies alreadymany years ago realized the importance of determining the mission of the company. It became clear to their management that money is not the only value, but the process of activity has real significance. For this reason, when creating companies, they define their mission, goals and vision.

Of course, a question may arise: "What is the mission of the company different from its objectives?". We will try to answer it. The bottom line is that the mission of the company is a short-formed philosophy and the purpose of its activity. Having achieved certain goals, the company will approach its mission.

How to create a mission

There are certain rules for the formationmission. First, it must be based on the fundamental human values ​​that are inherent in every individual. This will ensure universal recognition and respect.

Secondly, it should be clearly and specificallyis formulated. Management, like every employee, must clearly understand what needs to be striven for, what is the priority and what can not be neglected.

Third, the mission should be short and easyfor perception. It should not contain words that require additional clarification. It should be able to remember a company employee of any age and professional level. This requirement is necessary so that each employee can easily remember the mission and understand its meaning.

Fourth, the mission of the company should bethe principle of carrying out the work of each employee. For this reason, management conducts all sorts of activities so that each employee understands the mission and is guided by it in their activities.

World experience

All companies that have achieved popularity andworld recognition, have their mission. For example, the mission of Apple is to provide interactive devices that improve the lives of people around the world. In order for the company's activities to match its mission, it is necessary to make certain sacrifices and hardships. For example, some are actively involved in helping the poor, others provide significant discounts to socially disadvantaged groups of the population, while others take part in environmental protection activities. All this requires certain expenses and does not bring any profit at all. But, nevertheless, this activity brings a significant effect for the company.

Undoubtedly, the mission of the company is very important in itsactivities, but many put profit above everything else. This approach leads to collapse and bankruptcy. People understand that companies that do not have a higher goal than money are completely indifferent to the well-being of their clients. This leads to a sharp decline in sales and does not allow it to win in competition.

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