Kazan: "The Golden Apple". Reasons for popularity

Shop "Golden Apple", the birthplace of whichis Ekaterinburg, appeared in Kazan. The trading network is already popular in Russian cities. The owners claim that they collected popular brands under the roof of the store. Here you can buy both exclusive fragrances and cosmetics for the mass consumer. Kazan "Golden Apple" met with friendliness, the popularity of the store is kept at a high level. Attract visitors not only unique brands, but also a flexible system of discounts.

"Golden Apple" (Kazan): address

A store with a beautiful name is located incity ​​center. Its address is Pushkin Street, house 2. The perfume and cosmetic paradise is located on the first floor of a five-story building. The structure is known to Kazan. It is still called the "old children's world" because of the long-time store with goods for toddlers and teenagers.

The "Golden Apple" store (Kazan) is not the only onein a buiding. Here there are also clothes shops of the "Podium" network. Prices for goods here are clearly not designed for the average buyer, but thanks to a successful neighborhood the company pays for itself.

Interior: common style

Entering the door, the buyer firstfalls into a stupor. Before it opens a decent area of ​​its scale. Straight racks are located with perfume, for which this day discounts. This can be as the products of famous brands at a price of five thousand rubles, and cheaper toilet water for teenagers amounting to about three hundred rubles.

Everything is brightly lit. The interior is created as if the buyer came not just for a face cream or an inexpensive shampoo, but got into the world of elite perfumery and cosmetics. Friendly consultants, fragrance perfumes, as well as racks with large brand names may seem unnecessarily pretentious.

Shop layout: what and where is located

On the right buyers can find cosmeticfacilities. Everything is divided into brands. Individual booths boast only favorites of luxury cosmetics, for example, "Dior" or "Chanel". All the rest are crowded on long shelves. Here you can find "Bourgeois" or "Maybelin". Also presented are lesser known brands, nevertheless producing quality cosmetics.

To the left of the entrance is perfumery. Also here mainly the products of the middle price category. Each brand is presented in the form of several popular fragrances or novelties. Also on this side are the cash departments. Here you can see one of the cons of the store. Positioning itself as an exclusive institution, the store "Golden Apple" did not get rid of the habit of disposing of goods by the action near the cash desk, so that the consumer could purchase more while standing in line. This is immediately evident.

In the back of the store there are racks with an eliteperfumery and cosmetics. Here are their consultants who will help determine the choice of a specific brand. Here you can visit a master class on make-up. Also a little farther are the racks with wax cosmetics for a wide group of consumers.

Assortment of goods and shares

What pleased the residents of the city in the store "Golden Apple" (Kazan)? Discounts and promotions! There are permanent promotions, which include:

• happy hours;
• discount when shopping with a basket;
• discounts on discount cards.

Also, client days are regularly heldspecific brands, when the consumer is offered a discount for the entire line from the brand, gifts from the brand and just an interesting program. Regularly there are discounts up to fifty percent on different categories of goods. You can get acquainted with them on the website of the store or by subscribing to a text message.

In addition to perfumes and cosmetics for face care,body and hair, you can buy and cleaning products, goods for children. Another product surprised Kazan. "Golden Apple" offers Asian products, such as face and body masks, shampoos, skin cleansers. All information is basically duplicated in Russian, however, at the very least, the consultants will explain how to use this or that tool.

It should be noted that another innovation broughtin Kazan "Golden Apple" was one of the first. It's about organic cosmetics. This includes brands that position themselves as harmless. They refuse parabens and stand for the natural composition of the product.

The main competitors of the Golden Apple store

How many cosmetics stores have already come to the cityKazan? The Golden Apple was not the first. In the capital of Tatarstan there is already "Riv Gosh", "Letual", "Ile De Bote". They are located mainly in the territories of numerous shopping centers. Also worth noting and stores that sell only one brand of goods, for example, "Yves Rocher" or "Body Shop."

However, the "Golden Apple" is still in the lead onnumber of brands and brands. Here, in one area are both luxury segment goods and the so-called mass market. This allows you to make purchases to all categories of consumers, regardless of their status and purse.