At present, produce high-quality goodsor buy it at a wholesale, warehouse price is not particularly difficult. The greatest difficulties, as a rule, arise with its advertising and sale. In order to monitor, analyze and predict the sale of products, there are many methods and tools. One of the most popular of these is the so-called sales funnel. Excel, 1c and other similar programs allow not only to easily build it for a specific enterprise, but also to benefit from this practical advantage in business.
The concept of
In fact, any sales of products are related totransfer of a potential buyer to a real consumer, ready to exchange their money for the goods that the goods give. The sales funnel is the embodiment of the idea that this process can be divided into several separate stages, each of which requires its own approach, skills and methods of work. All this makes it possible not only to analyze and plan the final result, but also to take into account a multitude of other factors. In general, the sales funnel is the ratio of the number of successful transactions to the number of contacts with potential buyers. At its top level, usually shows the number of initial communications with prospective customers, and on the bottom - the number of sales held.
Relevance
The sales funnel has a huge practicalvalue. In addition, it gives a clear idea of the process of selling a product, with its help it is possible to make a transition from passive sale of products to an active one, having built on its basis an appropriate scheme for motivating managers, who are directly engaged in this. The sales funnel allows you to identify and eliminate the weak stages of sales not only in the entire department, but also separately from each seller. And this, in turn, allows you to concentrate on their elimination and ultimately improve the performance of your work.
Building Example
Suppose that we have a firm that sells toys. Then for the sales department, you can simulate the following sales funnel:
As we can see, our sales funnel makes it possible to reveal that at the stage of interest we have the greatest problems, which means that it is here that first of all we need to introduce new methods and methods of work.
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