Tequila Jose Cuervo. Reviews and brand history

It is not only the "oldest", but also the mostsold brand of this drink. Almost thirty-five percent of the world market for alcohol of this kind is produced by the company of the same name. Of course, we are talking about tequila "Jose Cuervo". Reviews about its authentic taste and beautiful aroma differ enviable positive filling and mood. Yes, people like it all over the world. No wonder the firm produces more than seventy million liters of Jose Cuervo annually. But in order to achieve such a comprehensive success, it took more than two hundred years of very hard work!

The history of tequila Jose Cuervo: the beginning of the journey

Back in the distant 1758th Jose Antonio Cuervo,using a patent for land issued to him by the king, bought a hacienda and built a small distillery there for expelling authentic alcohol, which was made from the juice of a local plant - agave. The case "burned out" and turned out to be profitable, and already in 1795 his son, José María de Cuervo, received from the Spanish monarch a distillery license, expanded his father's enterprise and engaged in the production of mescal. That year is considered to be the official date of the foundation of the company, which was predetermined a long way, crowned with worldwide fame.

Development of the enterprise

In 1812, Jose dies, leaving a hugeplantation of the agave to his blue son, also to Jose, and the distillery to his daughter Mary (by the way, her husband, Vincento Rojas, renamed the plant in honor of his beloved - La Rojeña). Jose Ignacio shows himself as a master of diligent. He expands his father's plantations of the agave, so there were already more than 3 million hives for raw materials. But after the demise of "the next Jose" things went pretty badly for the company, soon it is sold to businessman Jesús Flores. And subsequently the impoverished heir of the Jose dynasty was forced to even manage the sold enterprise, which Flores, it should be noted, developed well: he took advantage of the railways, began to pour tequila in a bottle, and exported the drink to various countries. Jesus died a few years before the beginning of the twentieth century. The vineyard and noble estate were inherited by a widow. But in those days it was not accepted that the lady ran a large business. To the aid came the faithful manager - Jose Cuervo. In 1900 the couple was married, and the tequila plant "Jose Cuervo", whose feedback about the quality was already roaring throughout the New and Old World (and were very positive), again returned to the descendants of the founding father. Since that time and to this day it is the largest company in the world for the production of such kind of beverages.

Tequila Jose Cuervo: reviews

It, in the opinion of many experts and simplylovers miss a glass or two, has an excellent soft taste. It is no accident that many bartenders offer it for the first sample of quite specific alcoholic products from the agave. Elite varieties are "trusted" with ancient technologies: in particular, a two-ton millstone is used, hewn out of a tezontal - volcanic basalt. They crumble fleshy "bumps" of agave in the oven, and after processing and fermentation the juice acquires velvety taste with a lemon zest aftertaste. In general, reviews about the tequila "Jose Cuervo" are very, very positive. And the company's products repeatedly won first places at prestigious exhibitions in different years. The price of tequila "Jose Cuervo" is quite democratic (if not to take "reserve") and is about 12 to 20 dollars for a bottle with a capacity of 0.5 and 0.7 liters (from 1300 to 2000 rubles). Reserva, of course, will cost more.

Types of drink

Among all varieties of tequila "Jose CuervoEspressial Reposado "takes pride of place. It is light golden, and it is kept in oak barrels for half a year. Its aroma is richly agave, admixture is oak, vanilla, spices, and the taste is balanced. Drink with lime and salt, with a pinch of ginger, with a slice of orange, sprinkled with cinnamon.

Another type - Tradicional Reposado, productpremium class, made with the use of basalt millstones, it contains 100% agave blue juice. The color is pale straw, and the drink smells of agave, freshly cut grass, has a aftertaste of tropical spices.

Clasico - colorless blends of young tequila with agave alcohol of semiannual aging.

And the most expensive Reserva de la Familia is doneby hand and is made according to a prescription allegedly created by Jose-founder of the dynasty itself and kept for a long time kept in secret. The drink has a complex aroma, where apple and walnut caramel notes are distinguished, smells of cinnamon and oak.