"Hennessey" - cognac number 1 in the world

Few of the adult population of the Earth does not know,that Hennessy is cognac, moreover, the most famous of the best representatives of this drink. But many do not realize that this French alcohol was created not by a Frenchman, but by an Irishman who knew a lot about high-alcoholic alcohol. In the distant 1765, when Richard Hennessey ended his service in the troops of King Louis III of France, he settled in Cognac in the south-west of France. Local brandy so he liked that the former military decided to start producing strong alcoholic beverages. In the same year, the Hennessy trademark was registered, which was decorated with the emblem borrowed from the captain's family coat of arms in the form of a hand in armor with a halberd.

"Hennessey" - cognac, which is a hundred years laterafter its creation was on the tables of almost all the royal families in Europe, including in the house of the Romanovs. In Russia, this drink appeared in 1818 in the courtyard of the tsar, and in ten years the first official trade representation of Hennessy was opened in St. Petersburg.

Cognac of this brand has gained world popularity -almost 90% of its production was for export. It should be noted that the heirs of Hennessey actively conquered the markets not only in Europe and North America, before their product both Australia and Asia could not resist. The highlight of this brand's marketing policy has always been that Hennessy is a cognac that not only adapted to the national characteristics of one country or another, but it also took the best from each culture and mentality. So, for example, the grace of the rounded lines of the Hennessy branded bottle is the influence of the artistic tradition of Japan.

Surprisingly, but still at the helm of the companyare the heirs of its founder. Today it is Maurice-Richard Hennessy - a direct descendant of the captain of the army of Louis 15th, who more than 250 years ago created an amazing cognac and gave him his name. The Hennessy company is an extremely family business. So, back in 1800, Jan Filia was appointed the chief custodian of the cellars and winemaker Hennessy. Today his seventh descendant is working on this post!

This drink was designed for elitea buyer, that is, not everyone can afford to drink alcohol of this price range. However, it is paradoxical, but Hennessy brandy (05 liters) is considered the leader of the mass cognac market. Perhaps this fact can be explained by the fact that for half a hundred million branded "Hennessy" produced by the eponymous company, it is three to four times more counterfeit, bottled in the near abroad. What does it say? The fact that when buying Hennessy brandy, the price of which is not less than $ 50, you risk buying a drink very far from the original.

To forge this cognac began almost immediately afterits creation. At that time, it was sold in barrels, which greatly simplified the task, because the taste to distinguish the real "Hennessy" from forgery could not all. Today this cognac is sold in exclusive containers of various sizes. The cost of these bottles in itself is considerable, which means that it is possible to distinguish the original product from counterfeit in the first place by packaging and a bottle.

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