Vodka Kazenka is the new leader of Russian alcoholic beverages

Not so long ago vodka "Kazenka" appeared in the trading network of many Russian cities. This product immediately made a lot of noise and attracted a lot of attention not only buyers, but also specialists.

Product description

In Russia, there are so many different varietiesvodka, that it's hard to surprise an experienced person with something new. But the producers do not lose hope. Since 2008, the assortment of one of the largest enterprises of our country has replenished with a new copy. Moscow plant "Crystal" began to produce in its shops a product called vodka "Kazenka." What is this product and why did its appearance cause such a stir?

To answer this question, the first thing to do ispay attention to the composition of the drink. According to the recipe, "Kazenka" vodka includes the following components: ethyl alcohol "Lux", sugar and drinking prepared water, and as an additive, lime and oatmeal infusion is used. Perhaps, it was this unusual combination that attracted increased attention. In addition, vodka "Kazenka" has one more important difference. It consists in a unique protective program. Such among the Russian goods yet was not. Each bottle has four degrees of protection:

1. The image of an eagle, which has a special microdialysis and is made of gold.
2. Background in the form of a national flag.
3. Control ring, which breaks down after opening the plug.
4. At the bottom of the label is a number that is unique to the product. Under it, through a special device, you can see the word "State Control".

All this makes it possible to protect the goods from counterfeits as much as possible and guarantee the declared quality to the buyer.

Different opinions

As soon as vodka "Kazenka" was on sale,reviews about it were initially ambiguous. On the one hand - the opinions of experts who unanimously affirm the first-class quality of the drink. Of course, quality raw materials and useful additives have played a role. Thanks to them, the product has a soft and slightly velvety taste. It is easy to drink and perfectly combined with other drinks in various cocktails. Some argue that next morning from such vodka there is practically no hangover. However, here it is necessary to take into account the quantity of the drunk product.

Test results in the relevant laboratoryshow that the content of products in it, which can have any harm to the human body, are within acceptable limits. It would seem that everything is in order. But, on the other hand, there is always the opinion of ordinary buyers. And for some reason they are not at all happy with the new product. Most of them believe that the "Kazenka" vodka is not that good. Reviews of her as quite normal, not the best.

Who does "Kazenka"?

Since the appearance of a new brand is always parallelthere are questions about its creator. In this case we are talking about the company OOO Kazenka. It was registered in 2008 and is located in a small town Mytishchi not far from Moscow. The management of the new company saw its promise in the quality assurance sent to the product market.

It was in its time that it appeared beforeconsumer vodka "Kazenka." The producer of the new drink is well known to Russians. From the very beginning, they were the famous capital enterprise "Kristall". This plant is the leading enterprise of the entire alcohol industry of the country. His shops produce many famous brands that have already gained world fame. Thanks to a well-established technology and a high level of training specialists, the new product immediately made itself known. In 2009, at the exhibition "Prodexpo" he won 2 gold medals at once. In addition, he was awarded a special jury prize.

Recognizable product

After numerous advertising campaigns,probably there is no such person in Russia who would not know what vodka "Kazenka" is. Photos of this product can be found on street billboards and in video clips on television. The new company aspired with the help of this to acquaint the buyer with the new promising commodity. And she succeeded. "Kazenka" became not only recognizable, but also the most discussed vodka. Many people liked the original bottle, equipped with a special dispenser. It provides not only convenience of operation, but also guarantees the inability to reuse. And this means that you can not pour another product into the container. In addition, the control ring is already talking about the autopsy. All these subtleties are invented specifically for the consumer. The specialists of the company constantly improve the used technology. The result of such innovations was the new product "Kazenka Platinum".

He received his name because of the fact thatThe filtering process for cleaning actually uses this expensive element. Platinum not only increases the properties of coal as a catalyst, but also improves the taste of the finished beverage.