The method of brainstorming - creative by the rules

Creative generally obeys the rules badly,especially when you want to create an idea in a team. True, there is one working way to solve this problem, which, probably, everyone has heard. Yes, it will be about the method of brainstorming. He has become so fashionable that it is not necessary to be an advanced leader to use it.

There are certain rules for brainstorming,which make this method so effective. These peculiar "laws" can not be changed, otherwise there will be no worthy result. The method of brainstorming allows not only to find an eye-popping idea, but, with the right organization, contributes to the fact that a group of participants feels one whole.

The most important stage is the generation of ideas. It applies to him most of the rules applied. In fact, only this stage requires the participation of the entire team. One person, in principle, can also apply the method of brainstorming while working on a problem, but his thinking is limited to the experience of one person and, of course, to the psychological type. A teamwork allows you to go beyond the specified boundaries.

The technique of brainstorming dictates the most importantrule: the ideas should not be evaluated, no matter how much the members of the team would like to praise someone's idea, according to the rules, this can not be done. But you can develop and deepen someone else's idea. At this stage, you can not be "too realistic," you do not need to say that something will not work or give any side effects. So you can not discuss ideas in principle, because it will inevitably lead to an assessment. Options should be formulated as solutions to the problem, and, at first glance, stupid ideas can be the basis for very unusual and effective solutions, which is why one can not criticize even the most insane of them. Absolutely all thoughts should be recorded on the carrier, there are no bad ideas for those who use the method of brainstorming. To assess them, you need forces that are better reserved for generating options.

The next rule is to encourage "wild" andincredible ideas. It is in this case that solutions are born, which in the end turn out to be the simplest and brightest. If you are engaged in commercial activities, then these options are worth their weight in gold. Do not be afraid to exaggerate and even lead to absurdity. The ancients were not in vain saying that anarchy is the mother of order. Of the absurdity are often simply stunning and lucrative ideas.

Remember one more rule - at the generation stageThought is not about quality, but quantity. It is never too late to strike out 90% of the list, so the more ideas, the more likely one is to be optimal. Each of them should be briefly outlined so that everything can be kept in sight at the same time.

It is necessary to remember one more rule - developideas of each other, this is not an individual work where authorship is important, so share and continue to think each other. Let others' options inspire you to your own creativity, because it will not only help you find the ideal variant, but it will also help you and the author of the original idea to become closer to each other psychologically. In general, both abilities are important: as an opportunity to create a new thought, and the ability to adapt to the stranger and squeeze out of them one hundred percent efficiency.

Extremely important is the last rule of the technique -it is important to create a favorable psychological environment in which all participants are equal and can express absolutely any ideas. The group leader should encourage everyone to participate in the team.

The evaluation phase is best trusted by several people fromcategories of decision-makers on the problem, and nowhere should be noted the authorship of an idea. So you create an atmosphere of trust, so that the next time the method works even better.