Longrid - what is this? Creation rules and examples

Not so long ago in the text Internet spacethere was a new concept - longrid. It quickly gained popularity both among customers and performers. Let's try to figure out what it is, and how to do longrids.

A couple of years ago, theThe fact that short texts are good for the Internet, and long ones are not needed by anyone, since it is long to read them. But in 2014 came the turning point. Newswhip organized a study of news materials, during which it became clear that the greatest number of readings collected 2 types of texts: very short (up to 500 words) and long (from 1200 words). The latter, in fact, will interest us.

Definition

Longrid - these are articles created for a longreading. The text in them usually (however this is not a strict rule) is divided into parts using a variety of multimedia elements: infographics, photographs and so on. This format of the article helps to read the material from any electronic media. In addition, this arrangement of the text helps to completely immerse the reader in the subject. Contrary to popular belief, longrids are not some new phenomenon. Many print magazines already use this genre to create articles.

Types of Longrys

Initially, longs were written only by journalistsfor magazines and newspapers. But gradually the Internet changes the situation. Even began to appear a variety of blog platforms, automatically creating a new genre for the Internet.

As a rule, any large by volume article alreadyis considered a longrid. However, there is a special subtype of this genre, which now is very popular on the Internet - multimedia longride. The emphasis here is not so much on the test as on components such as photos, video, infographic, interactive tapes, presentations, geographic maps, audio files, diagrams, etc.

Such large projects are not created by onejournalist. Above them work whole teams, which include the producer, journalist, designer, photographer, videographer. Consequently, the budget for creating such a longrid will be rather big. Therefore, most of the existing projects are now created by the editorial offices of major news agencies, newspapers and magazines. For example, they are TASS, Kommersant, AiF, Komsomolskaya Pravda and others.

Reason for popularity

First of all, longride is a beautifulopportunity to attract the attention of the audience. Therefore, so many publications refer to this genre. Readers thoroughly immersed themselves in "information noise", and longrid can easily suppress these "interference".

Today, news does not produce the effect thatproduced a dozen years ago. The novelty of the article is lost so quickly that it does not matter who first reported what happened. After all, the information content of the text copyright will not protect. This situation threatens publishers with bankruptcy. Due to the same longings, the media not only attracts the reader, but also forces him to return to the site visited, share links with friends in social networks, and place favorite pages in bookmarks.

Characteristic

But anyway, longride is a text. And we will describe the characteristics of this text below:

• Volume - not less than 1500 words. Note that the most popular Longride of The New York Times, dedicated to illegal migrants from Indonesia and collected about 47,000 outposts, consisted of 10,500 words.
• Particular attention is paid to information. It should be very high-quality and stand out against the background of all that is published on other resources.
• Work on longrid requires a lot of time and effort. The author must necessarily study the topic and show it at an unusual angle, to find a new understanding, otherwise the reader will be disappointed by the article.

• Topics for such texts should always go beyond a certain situation. They should describe new trends, phenomena, serious changes and so on.
• In addition, there is a need for greater visibility, which will facilitate the reader's perception - illustrations, photos, videos, graphics, etc.

Creating a longrida

Longride in its structure resembles a designer. The text in this genre is assembled from fragments of stories, reports, and then supplemented with some of the missing information. But this constructor is assembled so that the reader can get exhaustive information on the topic by the end of the article. Usually the article is compiled in chronological order. But there are projects where the reader decides to read a part of it, which way to go.

Algorithm

Like many genres, longride is, in fact, a template. That is, to write an article on any topic you need to follow the same pattern. We will consider it:

• To begin with, it is necessary to understand for whom the text will be targeted. That is, to identify the target audience and its interests, "draw" an alleged portrait of the reader.
• Now you select the theme and the position with which itwill be revealed. The idea is chosen based on the preferences of the target audience. Do not try to write a scientific article overloaded with terminology, since no one will read it. Always it is necessary to be guided by the reader. And if the topic is chosen is quite extensive, then highlight one of its aspects.
• Before you get started, make a plan. This will help, on the one hand, tune in to the working mood, and on the other - to understand what you will get as a result. In addition, for writing longrida, a plan is simply necessary, since large amounts of information are difficult to structure and it is easy to miss something important.

It is recommended that a plan be drawn up on specialcards - so it will be much easier to develop the correct structure and choose the necessary interactive elements (photos, graphics, video, etc.). If a whole team is working on longigrid, then it will be impossible to distribute tasks among participants without a plan. And remember, the best lengrids were written according to a pre-designed structure.

• The next stage is the most important and difficult - to collect the necessary materials and prepare them. It is desirable to develop visual illustrations in parallel, so that they fit harmoniously into the text.
• The prepared material must be prepared and published. To date, there are a large number of different servers that can help in this.
• The final stage is promotion. It can be started even before the publication of Longrid.

Is it possible to use longride for commercial purposes?

First, answer the question: what will the readers tell about? Its themes can be any, but it should be information text. By itself, it should not carry advertising direction, since no one will read it. But you can still use longrides for commercial purposes. How? Very simple.

The fact is that this text attracts readers. Thus, the constant publication of longs will increase the attendance of your site and the time that users spend on it. Plus, such projects attract traffic from social networks. Thus, commercial longrides is neither advertising nor selling text. It serves to attract potential customers to the site, and can also provide useful information about the company itself, the services it provides, and so on.

Longrid: examples

Examples of this genre are articles in suchmagazines, such as "Around the World" and its foreign version - GEO. It should be noted that these publications addressed longridam even before such texts became popular on the Internet. Therefore, in the pages of these magazines you can find many examples of the genre of interest to us.

Despite the huge popularity of longrid,it can not be unequivocally said that the future of Internet publications is behind this genre. Much depends on how well journalists will learn to work with such texts, work through them, and most importantly, whether they will understand that it is necessary to be guided first and foremost by the reader.

Currently, lorridids are actively used mainly in the information environment. For commercial and business purposes, they are practically not used. But in these areas this genre has considerable prospects.