ASUS: Country of origin. Mobile phones, smart phones, ASUS motherboards

In the world market, many companies thatare engaged in release of gadgets, computer equipment and home appliances. Among them there are those who began their history in the 30-40's of the last century. This is already a whole concern, which in addition to production has many subsidiaries. But there are some firms that appeared at the end of the last century, and now they have become leaders in their business. One of these was the company "Asus", the country-manufacturer of which - Taiwan.

Start

Of course, the firm does not have such a huge history,as her colleagues: HP, Aser, Sony and Lenovo. Nevertheless, I was able to go a long way to present myself in the world market with the help of a quality and reliable product.

For the first time, the company became known in 1989. Then Asus (Taiwan) was founded by four enthusiasts who fled with another eminent company, Aser. Naturally, they already had experience with electronics, and therefore in a small apartment it was decided to organize a mini-concern.

Name

"Asus", whose manufacturing country is Taiwan,has received such name because of the animal. It turned out that it relied on "Pegasus", which symbolized not only success and revival, but also from the Greek language was translated as "a stormy current".

As is known: "As a boat, you name it, so it will float." The same thing happened with pegASUS. If the first few months they only advised other companies on the development of motherboards. Then after a while they realized that they could create a "mother" on their own. And the most surprising thing was that they successfully released it in the first year of its foundation. This allowed them to open the door to the world market and officially become a company in 1990.

Leader

Already after four years to the post of executivedirector came Johnny Shi, who at the moment is the president of the company. It was he who pushed the company to the world leadership in the manufacture of motherboards. Over time, Johnny Shi managed not only to keep the company afloat, but also to help her capture other segments of the global electronics market.

Development

In 1997, the first notebooks of the model appeared"Asus". A little later it was decided to release communicators under his own name. What was also a significant step in the development of the company. Although it is worth noting that the mobile phone ASUS, although it was first released in 2003, became known only in the last couple of years.

Further, the company underwent a reorganization. As a result, the concern turned into three separate groups. The first, ASUSTeK Computer worked on motherboards, laptops, smartphones, monitors and other accessories. But Pegatron Technology began to give the world ready computers, as well as cases for them and devices.

Unihan Technology is the third group thatworked on the contract production of components for the PC. It has become a working platform for cooperation with distributors, resellers, integrators and manufacturers of complex equipment.

motherboards

The company "Asus", the country-producer of which -Taiwan, originally specialized in the manufacture of motherboards. Now it is the largest producer of this segment. Its share in the world market is more than 40%. Statistics show that at the moment, almost every third PC is equipped with a motherboard from "Asus".

For four years the company has been the most expensiveTaiwan's brand, in addition, and the best manufacturer of motherboards. For all the time in this segment, a huge number of innovations have been implemented, which have not been registered before.

So there was a revolutionary 16-phase circuitpower supply. Thanks to her, it was possible to significantly reduce power consumption. As a result, the "mother" has turned out, which not only consumes less energy, but also releases a little heat. Both the first and second indicators do not affect the excellent performance in any way.

A special function of the EPU was created, which isthe controller parameters of the main components of the PC: video card, RAM, chipset, HDD, cooler and processor. But Express Gate is working on the fact that, literally 5 seconds after turning on the PC, the user already has access to the network.

Laptops

Also, the company "Asus", the country of originwhich - Taiwan, eventually began to work on laptops. And many of them became not just a quality product, some became a leader in a certain segment. It's about gamer's laptops, which, although they cost sky-high money, are still the most powerful and reliable machines.

The firm has produced more than 20 series of these devices. Among them there is the ZENBOOK UX, which are the thinnest and most attractive laptops. This series is quite expensive and perfectly suited for business people. But ASUS X is responsible for multimedia, especially suitable for film fans and music lovers.

But ASUS N became a series of verymultifunctional. There are budget models with attractive design, there are also devices for businessmen, and also quite powerful laptops. ASUS G - this line, which marked the beginning of the gamer's "boom". Thanks to the models of this series, every fan of computer games will be able to plunge into the virtual world with pleasure.

Gadgets

Well, among other things, over the past fewyears the company was able to present very powerful and high-quality smartphones. "Asus" (manufacturer - the country of Taiwan) has developed a whole series of very successful and good devices called ZenFone.

In this line there are several branches: here and camera phones, and large displays, powerful processors and just beautiful models.

The ASUS phone is not just excellentgadget, he, above all, continues the tradition of quality from the company. Each model is assembled of strong materials, there are more budget models, which, let and collected from plastic, are still quite strong. There are also very steep metal cases, which, among other things, are real technical giants of the market.

The company also boasts that in the summerlast year released the first smartphone on the most powerful processor Qualcomm Snapdragon 821. This honor was awarded to the excellent modified model ZenFone 3 Deluxe. In addition, the gadget is almost the most powerful smartphone on the world market. And all thanks to 6 GB of RAM and 256 GB of built-in.

Of course, ASUS can not be calledunconditional leader in everything. It produces the best models of motherboards, but smartphones are too expensive, so they are less popular than similar Chinese models. The company's laptops are also beyond praise, but there are companies that specialize in the manufacture of these devices. Naturally, "Asus" can not "compete" with them. But it's worth remembering that many of the experienced companies on the market are more than 40-50 years old, but the Taiwanese company has been working for almost 28 years and during this time has achieved very steep results.