In 2013 (in December) it was approved 902 Resolution of the Government of Moscow "On Advertising"It establishes the rules for placing advertising designs.After the approval of the document, inspections were carried out, as a result of which signboards that did not comply with the rules were dismantled.
In case of non-observance of the procedure established in 902 Resolution "On Advertising", a fine can make up to 500 thousand rubles. The advertising design, of course, will be dismantled.
Since 2016 the provisions of the normative act extend to the territory from the Garden Ring to the Moscow Ring Road. Let's consider further the basic rules fixed in the document.
In accordance with 902 Government Decree "On Advertising", the sign may consist of:
The height of the decorative and artistic part can not be more than the height of text elements more than 1.5 times. The corresponding requirement is established in paragraph 16 902 Decrees of the Government of Moscow.
It often happens that in one building is locatedjust a few offices that need a sign. Constructions in this case should be located along one horizontal line at one height. This rule is fixed in clause 15 of the Resolution.
If the room is located in the basement or on the ground floor, and the possibility to place the signs according to the rules fixed in point 15 902 Decisions "On Advertising", is absent, they can be fixed above windowsbasement / basement floor. The distance from the bottom of the structure to the ground must be at least 60 cm. The sign can not protrude more than 10 cm from the surface of the facade.
According to the provisions 902 Decisions "On Advertising", the maximum value of information signswith information about the assortment of beverages, dishes, other products offered in the provision of catering services, including the indication of volume / weight and cost, can not exceed:
These parameters are fixed in clause 18.2 of the Resolution.
The sign may have illumination. The light must be muted, not flickering, and direct rays should not be directed into the windows of apartments in the houses next to each other (opposite).
For them, in 902 Resolution "On Advertising" the following requirements are provided:
If there is a visor on the facade, the sign can be mounted on its frieze strictly within its dimensions. Directly on the visor installation of the construction is not allowed.
The frieze is called a narrow long decorative part, located, as a rule, above the windows / windows of the first floor, on the balcony or visor.
With the help of this element, the space on which the signboard is placed is clearly marked. On the frieze can be located different signs related to a particular organization.
If a system of wastewater or gas supply is installed on the external surface of the structure, the installation of the signboard is carried out in compliance with the safety rules of these structures.
902 Resolution "On Advertising"it is forbidden to mount a substrate on buildings classified as cultural and historical monuments.
The information part of wall constructions placed on such objects should be made of separate elements. The use of an opaque substrate for their installation is prohibited.
They have one horizontal line on the facade, the arches, the outer corners of the structure.
Between such structures should maintain a distance of at least 10 m. From the bottom edge of the sign to the ground should be at least 2.5 m.
Console construction can not be placed ondistance exceeding 20 cm from the edge of the facade. In this case, the extreme point of its front part can not be removed more than 1 m from the plane of the building. The height of the sign is not more than a meter.
Signage can be placed on the inside or outside of the glazing. The Resolution establishes the following requirements for such designs:
Directly on the glass part of the storefrontstructures can be placed in the form of separate decorative elements or letters, including by means of screen printing or otherwise. The maximum height of such a sign is not more than 0.15 m.
Information on shares can be placed from the inside of the storefront, but not more than 3 lines of 0.15 m.
Installation of such signs can not be carried out in the absence of a conclusion on the technical condition of the building elements and the permissibility of mounting advertising structures on it.
At the same time, Resolution No.902 fixes the maximum permissible parameters of roof signboards. When calculating the indicators, the height of the supporting structures was taken into account. Maximum height of the sign:
To place the roof structure, you must obtain a permit. It is issued in the Committee for Urban Planning and Architecture in Moscow.
For permission to install a roofit is necessary to design a design. It is coordinated and approved by the Committee for Urban Development and Architecture of Moscow. The development is carried out by entrepreneurs or organizations that have documents on the admission to the production of such works, issued by the SRO.
The design project should include text materials and graphic application.
In the 902 Decree "On Advertising"The composition of the text part is fixed. It includes information about:
In the composition of graphic materials should be present:
The images must be clearthe demonstration of the object, the section of the installation of the signboard, the structures present on all surfaces of the structure. In the photographs there should be no foreign objects (cars, etc.). Images should be made no more than 2 months before the day of appeal to the Committee. The resolution of the photos is not less than 300 dots / inch. In this case, the color rendition and contrast must be observed.
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