Crowdsourcing as a technology for making managerial decisions

The term "crowdsourcing" was first introduced in 2006year by writer Jeff Howie and represents the transfer of some production functions to persons without the conclusion of a labor contract. This makes it possible to apply the potential of a significant number of people in the interests of business and to substantially solve the emerging problems of making managerial decisions.

The main difference between crowdsourcing and outsourcingis that when outsourcing the company redistributes the work between the attracted professionals for money, and in crowdsourcing the costs are minimized, due to the free use of the skills of amateur professionals sent to solve a particular business problem.

Crowdsourcing is an innovation with the expectation ofuser, the technology of making managerial decisions, in which manufacturers rely heavily on the experience and professionalism of users. It can be argued that the technology of crowdsourcing is based on the expected free exchange of consumers by their ideas with the company.

Currently, the idea of ​​usingcrowdsourcing is quite popular, no matter what levels of management decisions we have not considered. As an example, you can name a website with content filled by the visitors themselves. Examples of such resources are social networking and news services, Wikipedia, numerous forums, OpenStreetMap and other resources on which visitors themselves create an information product.

So, in Procter & Gamble, the administration publishesproblems on its resource innocentive.com, which are implemented within the corporation, offering great solutions for successful decisions. More than 160,000 volunteers are sending their proposals.

In Threadless, the company for the manufacture of T-shirts inChicago, the technology of taking managerial decisions by the method of crowdsourcing is implemented in the design development process. The form of participation here is the holding of online contests. As a technology for making managerial decisions, the use of crowdsourcing can be implemented, for example, when technical means, in particular a computer, can not perform the task. In this case, it is given for execution for an insignificant reward to a large number of the most ordinary people. Here, for example, this type of work, such as the decoding of dictaphone records.

In foreign universities is widespreadtechnology for making managerial decisions by creating sites with a systematically updated database and rating of students, with accommodation of events in which students could participate. The students themselves are engaged in developing and filling the base with such organization of activity by using the concept of crowdsourcing.

In terms of business activities, is gaining momentumuse crowdsourcing in the field of training and work with the reserve of company personnel. Practical studies in this direction are presented in the works of many domestic and foreign scientists, in particular, N.P. Belyatsky, B.L. Bazarova, G.G. Zaitseva, S.I. Samygina, A.I. Turchinov and others. Creation of a reserve of personnel, including a prospective reserve, the process is quite long, labor-intensive, requiring careful preparation and competent organization for any company. The implementation of its method of crowdsourcing gives a number of advantages for employers, direct participants and developers of the project. For employers, it is an opportunity to search for highly qualified, proactive prospective employees for employment or inclusion in a prospective reserve; for job applicants - an incentive for improving knowledge, personal growth for the purpose of further profitable employment, for the project team - the possibility of practical implementation of their ideas, approbation of the application of IT technologies in the field of management in practice.